Advanced On-Page SEO Tips for Your Business

On-page SEO refers to content and coding design, which can help increase the rankings of your website. We have shared the best advanced on page SEO tips to upscale your business.

If you ever feel like you need a helping hand, contact Long Island SEO company.

1. Management of Root Folder

Some developers mishandle the root folder. They treat is as an attic – putting files arbitrarily. The work of a web crawler gets easier, if it finds appropriate information in an organized format.

You need to open a directory and rename it ‘old files’. Place your unused files in this directory. Sort your media files and update all addresses present in your code.

Also run a broken link checking software to find broken links and lastly, update your robot.txt files with this command

Disallow: /old-files/

2. Getting Rid of Duplicate Content

It is a trend to observe emerging websites copy the content of famous websites and then, upload it. Not only it is ethically wrong, the search engine crawlers immediately recognize the duplicity, pushing your website to lower rankings.

Long Island SEO company recommends getting rid of duplicate content and having unique content for unique pages. There are Google Webmaster Tools which help detect duplicate content.

3. Improving Your Website’s Speed

The amount of time it takes to load your website is measured by search engine algorithms. A slow website has its repercussions.

First of all, you need to know the speed of your website. Try PageSpeedInsights – a tool provided by Google to measure speed of websites. 0 is slowest while 100 is the fastest score.

Google has the score of 99 while getting a score above 70 is recommended for your website.

Now, optimize all the images of your website. (Try SmushIt). Enable compressions via GZIP and use a CDN for latest content.

4. Blocked Files Are Bad for Your Website

In the end, Google is not a human. The algorithms work on probability and therefore, cannot know everything 100% alright.

Let’s say, there are certain blockages on your website. This behavior may make Google question the authenticity of your website. Long Island SEO company recommends checking of the following points so that you can be assure that Google isn’t thinking of your website as a source of suspicion:

Do not block CSS & JS files on robot.txt. Google pays special attention to treatment of robot.txt.
Do not block the template files. (Some developers think this helps faster navigation but that is a misconception).
Avoid blocking RSS feed directory.
Let Google pass through your image directory.

5. Getting Rid of Superfluous Code

The web development industry works upon new trends and better coding practices. If it has been a few years and you have not updated your website, chances are it has gotten superfluous code (the way search engine algorithm judge your website). Long Island SEO company checking the following points: