How To Drive Traffic To Your Online Store
Driving traffic to your website is an art and history is evident that successful marketing generates successful revenue.
Let’s have a look at some of the best proven methods to sell items online:
1. Influential Marketing
In every community, there are certain famous people or influencers who can drive or simply, influence, people. These people are often masters of their fields or just crazy popular (celebrities, social media stars)
All of these people have one thing in common. They have a huge fan following. If these people recommend your store through their blog or social media profile, the people who like them will follow your website. This way, you can instantly stand with the best websites to sell items online in Canada.
2. Social Media Marketing
The beauty of social media is that almost everyone is connected to it and that too, from all parts of the world. The big three (Facebook, Twitter and Instagram) receive millions of daily visitors and all of them can become your customers through your marketing.
The first step you need to do is to demonstrate your online presence on popular social media websites. Make an account and post effective content.
Think from the perspective of an average social media user, ask yourself about reasons as to why he/she would be interested in seeing your page?
One thing is for sure though. Everyone loves humor, memes, politics, general knowledge and current trends. Base your market strategy according to these points and pretty soon, you will have all kinds of people on your profile.
Regularly, send the link of your online selling store so that people can visit your store.
3. Bloggers and Press
There are certain press websites which post anything you send them to! Write a comprehensive post about your store and send them to these websites. Readers of these websites will visit your store.
The other option is going premium i.e. you pay certain bloggers and websites to publish your content. If you are going to spend money, make sure the website is famous and has substantial fan following.
4. Taking Help from Friends and Family Members
You have started a business and now is the perfect time to take help from friends and family members. Ask them to promote your store on their social media circles.
5. Affiliate Marketing
In this method, you need to choose an affiliate marketing program, which would help promote your content on websites of other people through specific URLS.
When someone will visit the websites of those people, they will click the URLs and visit your website. Affiliate marketing is a paid marketing technique, used to drive traffic to your store.
6. Discounts and Contests
If you start giving discounts, more people would be interested to inspect your products. Another way to obtain web traffic is to organize contests for example, a lot of online stores conduct a ‘Like – Comment – Share’ type of contest to increase visitors on their websites.
7. Engaging with Audience
Through your social media profile, you can engage with your customers. Ask opinions of people regarding your best products and ask if they would like to see improvement in any product.
Social media audience always appreciates when their input is asked regarding to the online. This helps in driving traffic to your store.
