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How Virtual Reality Tech Can Change Your Real Estate Business


The technological revolution for businesses has begun, and there are plenty of different technologies that are changing industries and bringing them into the new era.

As a business technology consulting service provider, we have had the privilege of seeing this revolution unfold right in front of our eyes.

Of all the technologies that are changing the landscapes of businesses, none have had more impact than virtual reality (VR) tech on the real estate sector.

VR is allowing many innovative opportunities for real estate businesses to market their listings. Usually, a real estate deal means checking the listings, price negotiations, and an in-person visit to the property.

This is a workflow that has been dynamic and induced amazing results for real estate businesses. Now, the problem with a workflow like this is that it is time-consuming for both parties involved.

With the pandemic ongoing, visiting the property might inconvenient for the new would-be homebuyers, or they might be unavailable to visit in-person.

In-person meetings are the most influenced part of the industry, and it’s where virtual reality has come in and changed the platform. So let’s check out how VR is changing the real estate industry.

Tours In Virtual Reality

So VR is a technology that allows realtors to showcase properties to their clients. Without the clients having to leave the comfort of their homes.

All they would need to do is to wear a VR headset, and they can get an immersive three-dimensional tour of the property. With this technology, potential customers can virtually visit multiple properties this way from their couches.

It allows the buyers to make an informed decision on which properties to buy or rent. Ease of access for property tours that VR allows will mean that real estate companies will reach more clients.

VR ensures that your company’s reach is not limited to people within driving distance. Ideally, a real estate company will even be able to show their listings to international clients who live in a different country.

A 360-degree virtual tour means that clients can carefully look at every aspect of the property like they would in an in-person tour. You can also have a guided VR tour in your listing on the website to provide clients with options.

Staging The Property Virtually

Staging your property is a vital aspect of making a sale in real estate. Now, since you can not go out to make the property look you attractive, you can stage it from your home.

Virtual staging is one of the best tools in the industry that allows you to showcase a newly built home fully furnished. You can create 3D rendered tours of the property with furniture and fixtures.

It allows your clientele to visualize how things are going to be in their new home.

Being able to see a fully furnished home allows customers to be able to connect to the property, increasing the likelihood of a sale.

Since VR technology can facilitate the fast sale of a property. More and more real-estate companies all over the world are making sure they integrate it with their business.

Newly-made properties are always a hard sale because it lacks an emotional connection, and real-estate businesses are closing that gap with architectural 3D visualization and virtual staging tools. So VR has become an integral part of business growth in the real estate industry.

VR Makes Customizable Properties Possible

Since staging in Virtual Reality is all computer-generated, you have other revenue stimulating effects along with it, being able to create a premium and lasting impression.

You can customize your staging and tours with an option for additional features to be added to the property. This drives virtual commerce.

When you add a new feature like a purchase option with any element when staging the property. The ability to have a say in how your house is going to look makes the customer more inclined to buy the property, ensuring a higher probability of sales that shows better results on the bottom line.

When you create an online shop where customers can buy the staged elements, you are stimulating new cash flow into your real estate business.

Now not only does VR make property tours and staging better, but it also makes them these tours a lot more interactive. Now, every single customer might not add their personalized touch to the property, but they might like the features you added when you created the tour or staged it.

That too will be an additional revenue stream for your business. As you can see, integrating VR and taking it as a game-changing business technology as an added benefit that brings your business to the 21st century.

The Benefits Of VR Is Clear

VR is completely changing the real estate landscape by saving time for both the realtor and the client. The cost-effectiveness of VR tours than in-person tours are there for everyone to see.

It creates a personalized touch for potential customers, and it saves time for the realtor and client to do a deal for the property.

The 3D tours of the properties are always available. So that ensures availability of a tour of the property all the time.

More accessibility for the property means that the property is more likely to get sold, increasing the pool of clientele for the business.

So as more and more people are interacting with your tours, they tend to develop a personal connection with your business and the property with prolonged exposure.

As a business technology consulting service provider, Solutionery has been working with several real estate companies to integrate VR tech into their business.

These companies have experienced an uptake in revenue and have seen significant growth since then. So we harbor no doubt on the possibility of VR on the real estate industry.

However, if you still have some questions, then get in touch with one of our business technology consultants who will better illustrate how your real estate company thrives with VR. Until then, see ya!

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