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5 Digital Marketing Strategies To Follow For Travel Agencies In 2020


The travel and tourism agencies are one of the hardest-hit industries in 2020 because of the COVID-19 outbreak. However, it doesn’t change the fact that it is one of the fastest-growing industries with a lot of potentials and the sudden halt is only a minor hiccup in the road.

Now many travel and tourism agencies see no option for growth this year but online growth is a great opportunity to secure the future in the industry. If you have a travel agency then you can start utilizing innovative digital marketing strategies and tactics that bring in guaranteed business and brand growth. So here we made a list of 5 digital marketing strategies that you should focus on during this Pandemic.

What Are The 5 Digital Marketing Strategies To Follow In 2020?

A good digital marketing strategy in 2020 will help you grow in reach and make sure that you stay logged in people’s minds.

With the 5 digital marketing strategies, your travel agency will experience uptake in traffic, leads, and everything that is required for growth. Here are the 5 strategies you should follow:

  1. Influencer Marketing

  2. Chatbot Marketing

  3. Email Marketing

  4. SEM ( Search Engine Marketing )

  5. Content Marketing

These strategies allow for your travel and tourism agency to ensure that you are always there to provide them with travel updates to those who are itching to go out and travel. So let’s talk about the strategies in depth a little bit.

1. Influencer Marketing

With travel plans on hold indefinitely travel agencies people are looking for content. This means that people are looking more and more to online influencers and content makers. Now, this opens up a unique option to expand your reach.

If you are a travel agency then pairing up with an influencer will open you up to a whole new exposure possibility. All the viewers and subscribers will be exposed to your business and you have a new set of visitors for you to target.

According to recent stats, over 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. Another study showed that 58% of people who bought a product in the last 6 months have been because influencers’ have recommended them. So pairing up with influencers will help you grow and generate high-value leads.

2. Chatbot Marketing

Chatbots are already making waves in the customer satisfaction sector for businesses in every industry.

Having a chatbot option that is filled with up to date information during the travel ban will ensure that your customers and site visitors are always informed and come back time and again.

3. Email Marketing

Email marketing has been a cornerstone of digital marketing strategies since the start of the online revolution. Even in this new decade email marketing is one of the strongest digital marketing tools available today.

So make sure you are utilizing and integrating email marketing throughout 2020. It will allow you to make remarketing efforts and help you build lasting relationships.

4. SEM (Search Engine Marketing)

Now with travel restrictions imposed throughout the world many travel and tourism companies will fall back on digital marketing efforts. However, this is the perfect opportunity for you to ensure that your company curves up some valuable online real estate.

This is where SEM or search engine marketing comes in. It is a marketing strategy that includes paid marketing options to gain visibility in Search Engine Result Pages. So SEM is a paid strategy that includes setting up and optimizing ads while also setting up an ad budget that also includes payment for ad placements helping with visibility.

So make sure that you have a great SEM strategy so that you can get better visibility also a good SEM strategy indirectly helps you climb up SERP rankings as well.

5. Content Marketing

Content is king and will always be king. It is the thread that ties all your digital marketing strategies and tactics together. A complete content marketing effort will help you with ranking and gain industry authority. Along with that, content marketing ensures you generate valuable leads with people being more engaged with your website and social channels.

Make sure you create videos, images, and audio clips if you can. Finding creative ways to create and repurpose old material to reinvigorate people’s interest and stay relevant in the online world.

Build For The Future

With the COVID-19 outbreak life as we know it has come to a halt. But that doesn’t mean your business has to end. With the 5 digital marketing strategies we outlay for you, your business will experience unprecedented growth in leads and traffic.

From that, you can build on your engagement and impressions which will eventually lead to a better output when everything returns to normal.

We here at Solutionery have the expertise to provide you with the digital marketing strategies and tactics you need. We can be the digital marketing consultant you need and all you need to do is to contact us. Until then, see ya!

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